The Content Marketing Handbook helps entrepreneurs, marketers, and
small business owners understand the true role of content within
integrated multichannel marketing campaigns, avoid wasting time and
money by giving away content with no ROI, and instead skillfully create
content that builds trust, stimulate interest, and ultimately get more
orders for what they are selling.
Readers will learn how to:
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Create A-level content that gets noticed, gets read, and eliminates
"content pollution"
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Overcome the biggest weakness of content marketing
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Double marketing response rates by adding lead magnets, bonus reports,
and other free content offers
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Use content to build brands, enhance reputations, and stand out from
the competition
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Plan, execute and measure content marketing in a multichannel
environment
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Know when to stop giving away content and start asking for the orders