Robert W Bly

(Author)

The Content Marketing Handbook: How to Double the Results of Your Marketing CampaignsPaperback, 18 February 2020

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
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Print Length
288 pages
Language
English
Publisher
Entrepreneur Press
Date Published
18 Feb 2020
ISBN-10
1599186608
ISBN-13
9781599186603

Description

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.

Readers will learn how to:

  • Create A-level content that gets noticed, gets read, and eliminates "content pollution"

  • Overcome the biggest weakness of content marketing

  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers

  • Use content to build brands, enhance reputations, and stand out from the competition

  • Plan, execute and measure content marketing in a multichannel environment

  • Know when to stop giving away content and start asking for the orders

Product Details

Author:
Robert W Bly
Book Format:
Paperback
Country of Origin:
US
Date Published:
18 February 2020
Dimensions:
22.61 x 15.24 x 2.03 cm
ISBN-10:
1599186608
ISBN-13:
9781599186603
Language:
English
Location:
IRVINE
Pages:
288
Weight:
408.23 gm

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