This book explores the consumption of counterfeit fashion goods. Despite
the importance of the consumer in counterfeiting policy, there has been
a lack of attention within criminology about the demand for counterfeit
goods. A tendency to explain counterfeit consumption through deviance or
'othering' reinforces stereotypical assumptions about consumers and
overplays the importance of superficial factors in consumption. This
book develops an understanding of why counterfeit markets exist through
exploring consumer behavior in consuming counterfeit fashion, and
examining this in relation to attitudes on fashion, crime, harm and
victimization. The book argues that there is a need to consider demand
for illicit goods within a broader understanding of the nature of
fashion and the fashion industry. This book will appeal to those with an
interest in illicit markets, consumer behavior, fashion, criminology,
and the harms associated with fashion and consumer industries more
generally.