The ultimate guide to the NFT revolution: How non-fungible tokens are
poised to transform the digital world.
Non-fungible tokens, or NFTs, are the most important digital innovation
since the creation of blockchain and cryptocurrency. NFTs share the best
elements of both of these, while also representing an entirely new step
forward for technology. But how did NFTs arise, how will they impact art
and business in the decades to come, and--perhaps most importantly--how
can savvy entrepreneurs position themselves today for success in the
NFT-driven world of tomorrow?
This guide by industry leader and entrepreneur Marc Beckman delves into
the underpinnings of NFT technology in a way that makes the subject
clear and comprehensible to the layman, while drawing on Marc's branding
experience to explore exactly how NFTs are poised to change fashion,
sport, fine art, and even social justice. In this book he explores how
NFTs will create entirely new asset classes and investment
possibilities, such as fractional ownership in dynamic works of art. And
in doing so, he also tells the story of how he personally discovered and
became entranced by this powerful new tool, and where he believes NFTs
will take business and branding throughout the 21st century.