The real-world guide to successfully funding your nonprofit program
The Complete Guide to Fundraising Management is the comprehensive
handbook for successful fundraising, with a practical focus that applies
across the nonprofit sector. With a focus on planning, self-assessment,
continual improvement, and high-payoff strategies, this book provides
more than just ideas--it shows you the concrete, real-world actions that
make it all happen, and gives you the tools you need to bring these
concepts to life. This new fourth edition features the latest
information about social media campaigning, internet fundraising,
crowdfunding, and more. Timelines, checklists, and forms help you
streamline management tasks to focus on effective development, and
updated sample reports and budget information help you begin
implementing these approaches quickly.
The nonprofit world is becoming increasingly competitive in terms of
funding, and fundraisers are being asked to perform miracles more than
ever before. This book offers a time-tested framework for fundraising
success, with step-by-step guidance through the entire process from
prospect to program.
- Understand and apply the major principles and best practices of
fundraising
- Manage information, resources, development, and volunteers
- Adopt new approaches to relationship-building and prospect
identification
- Write grants and fundraising materials that make a rock-solid case for
support
There is never enough funding to go around. To survive and thrive,
nonprofits must revitalize interest and generate more support. Gone are
the days of door-knocking and bake sales; strategy is critical, and
execution must be top-notch. The Complete Guide to Fundraising
Management shows you the real-world strategies that get your programs
funded.
