Contemporary societies demand clear-minded, evidence-based ideas to
address complex social issues. Communication scholarship has a rich
trove of knowledge and experiences to help address such problems.
In this passionately argued manifesto, Silvio Waisbord examines public
scholarship in communication studies and its potential for contributing
to the common good. He discusses the various ways scholars seek to serve
the public as practitioners, experts, advocates, activists and critics,
and underscores their significant contribution which has not, to date,
been properly supported or recognized. Only by tackling academic
institutional politics, he argues, will it be possible to strengthen
public scholarship as central to the mission of communication studies.
The Communication Manifesto is a roadmap to action and will inspire
communication scholars and students to be public citizens, thereby
connecting their work and expertise to the causes of solidarity,
humanity and social justice.