The extremely positive response to the first edition of The CMO of
People from both practitioners and educators spoke of the value of
fresh ideas along with specific steps on how to execute them. This
second edition of Peter Navin and David Creelman's pathbreaking book,
with new sections including industry leaders' insights from Nike, UKG,
and DocuSign, corroborates the approach that sees the CMO of People as a
business focused people function that utilizes the proven tools of the
marketing function and creates a predictable and immersive employee
experience that drives productivity and performance.
If the human resources function in your talent-centric organization is
not bringing the excitement and business impact it should, you need a
new mental model that approaches getting the best from people with the
same mindset marketing uses to get the best results with customers. Just
as the Chief Marketing Officer curates an experience to get the best
lifetime value from customers, the head of HR, the CMO of People, can
curate an experience to get the best lifetime value from employees.
This unique book discusses:
- What it takes to change the character and intensity of an organization
- How to run HR so that it has impact
- Why we need to structure the HR department differently
- How to find unconventional people to staff this unconventional model
- How to create a predictable and immersive end-to-end experience for
employees
- How a CMO of People can overcome barriers and drive performance
