The Case Study method of teaching and learning, adopted by business
schools and management centres globally, provides an important function
in management education, but employing it effectively can often be a
challenge. This book provides practical insights, tools and approaches
for both case teaching and writing, drawing on perspectives from expert
practitioners around the world.
This book aims to critically examine different approaches to using case
studies in group-based, participant-centred learning environments,
exploring good practices for case teaching and learning. It provides
guidance for case writers on various approaches to structuring case
data, presentational formats, and the use of technology in the
construction of different types of cases. It also demonstrates the use
of the case method as a tool for assessment, supporting students' own
development of cases to showcase good practice in organisations. The
final section of this book showcases some of the resources available,
providing links and reviews of additional material that can support
future case teaching and writing practice, including publication.
The Case Study Companion is designed for lecturers using cases within
their teaching across all management disciplines, as well as those
training for Professional Development and Management Education
qualifications. It will also be useful for postgraduate, MBA and
Executive Education students wanting to make the most of case studies in
their learning and assessments.
