What can you learn from the most successful companies in the world?
The Capital One Story will help you understand and adopt the
competitive strategies, workplace culture, and daily business practices
that enabled an unlikely credit card startup to revolutionize the credit
industry.
After twenty-five years in the credit card business, Capital One has
earned its place in wallets across the world. When the company's two
young founders set out to individualize credit, the financial world
thought they were crazy...until it was clear that they weren't.
Working in the banking industry, Richard Fairbank and Nigel Morris saw
that the one-size-fits all standard that the credit card companies
employed was leaving big money on the table. They cracked the code and
figured out how to customize the credit card experience by offering
personalized designs, credit limits, and rewards, revolutionizing the
way the credit card industry operated.
Known for their ubiquitous advertising campaigns with A-list talent such
as Jennifer Garner and Samuel L. Jackson, the youngest bank in the
business was once turned down by every one of their competitors but has
since grown to dominate the industry.
Through the story of Capital One, you'll learn:
- How to recognize underserved sections of a market.
- How rejection by every company in the business doesn't mean it's time
to quit.
- How to determine what people want and how to get it to them.
- How to employ marketing campaigns that will change the way people
live.
Discover how this iconic organization got it right and created a
successful long-lasting business, and how you can do the same for your
company.
