Lay down the foundations of a successful business venture through a
thoroughly researched and competitive business plan.
Based on tried and tested business methodology used at the leading
business school, Cranfield School of Management, this 10th edition of
The Business Plan Workbook guides you through all the necessary
steps to constructing a winning business plan. This is a practical
run-through of 24 key areas of development of strategic planning. It
will allow you to think of these areas in isolation through the use of
assignments that ensure you have stress-tested your business
proposition. This guide covers how to
- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors
This new and fully updated edition includes 67 business case studies
that show you how successful entrepreneurs have dealt with strategic
planning in the past. The content has been streamlined to focus on the
most critical parts of business planning, ensuring you spend time where
it matters and stay competitive. With new information resources and
financial planning consideration, this is an invaluable guide for
entrepreneurs, business executives and students.
