In a world that often appears to be spinning out of control, there has
possibly never been a time when the need for true leaders has been more
urgent than today.
Leadership is certainly an enigma. Some believe that a leader is someone
who has followers. Does that mean that the person with the most Twitter
followers or Facebook fans is a true leader? Hardly. While followers may
be part of the equation, leadership cannot be about followers alone; and
it can't be just about winning the popular vote. In fact, some of the
greatest leaders in history were the least popular.
In The Business of Redemption, James Arthur Ray brings together his
nearly 30 years of experience in leadership, entrepreneurship,
performance, and business. He tracks his meteoric rises and epic falls,
successes and failures, to suggest that leadership is about "paying the
price." Leadership is earned through battles and risk, failures and
successes, resilience and grit and resourcefulness; and the courage and
commitment to get back up and never give up. True leaders take
Absolute Responsibility when things go badly; and they give all the
credit and praise when things go famously well. True leaders are
fighting for a cause that's bigger than their own personal creature
comforts, moods, and needs and that takes The Business of Redemption.
