Whereas leisure was once treated as a social service, a business culture
has swept through what remains of the voluntary and public sectors
today. Ken Roberts explains how and why this has happened, what it means
for tourism, sport, the arts and broadcasting, and why events, in
particular mega-events, have become prize acquisitions.
The Business of Leisure addresses the trend towards commercialisation
in the provision of leisure that has not only continued but accelerated
since the 2004 publication of The Leisure Industries. This updated
second edition reflects how recent developments such as the age of
austerity, demographic changes and the rise of digital information
technologies have transformed the leisure sector. At the same time, the
book demonstrates how voluntary associations and public providers have
been able to withstand the ever-growing pressures from big business and
commerce.
This thought-provoking text provides both a historical overview and an
up-to-date introduction to the contemporary study of leisure. It is an
invaluable resource for students in areas such as leisure studies and
management, sports studies, tourism and events management, as well as
those on management, business and sociology courses.