The internet is shrinking the world; local brick and mortar businesses
are finding more competition than ever before, primarily from 'out of
towners' who conduct their business online. Consumers are thrilled with
this change, empowered with information; no longer requiring a
salesperson to start the buying process. So how does a local business
compete in a world that has gone digital? The Business of Getting
Business will educate and lead business owners to a different way of
generating and converting business opportunities using digital marketing
concepts and processes. It provides need-to-know information about
digital marketing in easy-to-understand terms, so any business owner
will walk away with a true understanding of what they need to do online
to make their business succeed. Furthermore, it provides an
implementation guide that runs through the specific technologies and the
steps required to be productive with a digital marketing solution to
build a better future.