"No other book compares...This is the book students reference
during their four years at university." - Tara Konya, Southern
New Hampshire University, USA
Learn how fashion lines are designed, manufactured, marketed, and
distributed. The book covers the full supply chain - from textiles to
fashion brand production - as well as supply chain management, and
competitive strategies, so that you can be successful in your future
career. Topics covered include sustainable design for a circular
economy, 3-D printing, fashion entrepreneurship, disruptions in fashion
calendars, supply chain transparency, impact of social media, growth and
evolution of online retailing, expanded omnichannel strategies, and
changes in international trade, among others. Case studies, a Career
Glossary, and key terms help you connect concepts to practice.
New to this Edition
- Content addresses knowledge and skill guidelines in the Association to
Advance Collegiate Schools of Business (AACSB) and Textile and Apparel
Program Accreditation Commission (TAPAC) accreditation standards
- Expanded discussions of sustainability, corporate social
responsibility, and technology across the supply chains for fashion
products
- Updated and expanded industry examples and case studies, emphasizing
fashion brand companies from around the world
- A new Careers Glossary listing job titles and descriptions found
throughout the fashion industry
The Business of Fashion STUDIO
Study smarter with self-quizzes featuring scored results and
personalized study tips Review concepts with flashcards of essential
vocabulary
