The growing but still evolving success of the Android platform has
ushered in a second mobile technology "gold rush" for app developers.
Google Play and Amazon Appstore for Android apps has become the second
go-to apps eco for today's app developers. While not yet as large in
terms of number of apps as iTunes, Google Play and Amazon Appstore have
so many apps that it has become increasingly difficult for new apps to
stand out in the crowd. Achieving consumer awareness and sales longevity
for your Android app requires a lot of organization and some strategic
planning.
Written for today's Android apps developer or apps development shop,
this new and improved book from Apress, The Business of Android Apps
Development, Second Edition, tells you today's story on how to make
money on Android apps. This book shows you how to take your app from
idea to design to development to distribution and marketing your app on
Google Play or Amazon Appstore.
This book takes you step-by-step through cost-effective marketing,
public relations and sales techniques that have proven successful for
professional Android app creators and indie shops--perfect for
independent developers on shoestring budgets. It even shows you how to
get interest from venture capitalists and how they view a successful app
vs. the majority of so-so to unsuccessful apps in Android. No prior
business knowledge is required. This is the book you wish you had read
before you launched your first app!
