Learn about concepts, management, and commerce in The Business
Book.
Part of the fascinating Big Ideas series, this book tackles tricky
topics and themes in a simple and easy to follow format. Learn about
Business in this overview guide to the subject, great for beginners
looking to learn and experts wishing to refresh their knowledge alike!
The Business Book brings a fresh and vibrant take on the topic through
eye-catching graphics and diagrams to immerse yourself in.
This captivating book will broaden your understanding of Business,
with:
- Up to 100 quotations from the great business thinkers and gurus
- Packed with facts, charts, timelines and graphs to help explain core
concepts
- A visual approach to big subjects with striking illustrations and
graphics throughout
- Easy to follow text makes topics accessible for people at any level of
understanding
The Business Book is the perfect introduction the to key theories that
have shaped the world of business, management, and commerce, aimed at
adults with an interest in the subject and students wanting to gain more
of an overview. Here you'll discover every facet of business management,
including alternative business models, with real life examples from the
marketplace. If you've ever wondered about the stages of business
strategy, from start-up to delivering the goods, this is the perfect
book for you.
Your Business Questions, Simply Explained
This book introduces the would-be entrepreneur and general reader to the
work of great commercial thinkers, leaders, and gurus. Learn about the
hurdles facing every new business, such as finding a gap in the market,
securing finance, employing people, and creating an eye-catching brand.
If you thought it was difficult to learn about the world of commerce,
The Business Book presents information in an easy to follow layout.
Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's
"tipping point", Michael Porter's "five forces", and Meredith Belbin's
theories on effective teamwork, with fantastic mind maps and
step-by-step summaries.
The Big Ideas Series
With millions of copies sold worldwide, The Business Book is part of
the award-winning Big Ideas series from DK. The series uses striking
graphics along with engaging writing, making big topics easy to
understand.
