An estimated 30,000 coaches have entered the coaching profession during
the past five years. Unfortunately, the majority report they are unable
to earn a living wage from their coaching services. Competition is high,
and the knowledge of how to succeed in the business is often lacking. To
survive today, coaches must match their enthusiasm with strong business
and marketing expertise. Lynn Grodzki and Wendy Allen are veteran
business coaches who understand how to strategically approach the
business and the practice of coaching as well as how to mentor new
coaches entering the profession. The Business and Practice of Coaching
is the first text to combine a coaching approach (step-by-step
exercises, direct suggestions, insider's tips, and motivational plans)
with solid business information and ideas in order to give new and
experienced coaches exactly what they need to prosper in the competitive
business of coaching. Grodzki and Allen help coaches succeed by giving
them the right information, showing them how to develop an
entrepreneurial mind-set, and demonstrating how to customize a business
plan that can spell the difference between accomplishment and collapse.
Grodzki and Allen gives each reader the ability to: * Build a coaching
business that has relevance to the larger community around it and be
aligned with the new realities of the coaching profession. * Refine
your coaching skill set to incorporate the five coaching competencies
that signal to the public that you are a masterful coach. * Define your
innate coaching specialty and target a profitable niche market so you
can make a bigger impact as a coach. * Implement the eight best
marketing strategies to attract coaching clients (and know the marketing
ideas that coaches do best to avoid). * Set and raise your fees the
right way, develop multiple streams of coaching income, and build a
six-figure business that you can own and sell. * Institute risk
management policies that ensure your practice is legally safe, ethically
sound, and trouble free. Covering all of the territory from positioning
your coaching business, differentiating it from the competition,
acquiring basic entrepreneurial skills, and learning from profiles of
master coaches The Business and Practice of Coaching offers a wealth
of information and accessible, yet expert guidance. Readers will
discover how to take advantage of current trends and avoid distracting
hype within the quickly changing coaching profession so that the
coaching business they build today will be viable tomorrow.
