From baby steps to giant leaps, let Brian Smith, entrepreneurial guru
and founder of UGG, mentor and teach you the secret to successful brand
creation.
"You can't give birth to adults," writes Ugg founder Brian Smith. "The
same thinking applies to creating a business."
Before UGG became one of America's most beloved brands, lifelong surfer
Brian Smith was leading a life of quiet desperation as an accountant.
Then one day, the overwhelming feeling that he'd missed the starting gun
to life hit him over the head like a tidal wave, so he pulled himself up
by his bootstraps and got to work. What came next was the adventure of a
lifetime that turned a pair of sheepskin boots into an international
phenom and brand.
Now Brian is sharing how he got it done. Using the wisdom of hindsight,
he reveals the clear business practices and spiritual truths that he
discovered and honed along his path to success. Written with refreshing
candor and camaraderie, seasoned with time-worn knowledge and
perspective, The Birth of a Brand is for anyone interested a joyful,
genuine, spiritual life while and still be wildly successful in their
professional life at the same time.
In business, just as in life, we have to crawl before we can leap into
success. The worst thing to do is stand still.
