In the modern economy, where most workers are knowledge workers,
creativity and innovation are the most easily sustainable competitive
advantages. In The Big Book of Creativity Games, Harvard trained
psychologist Robert Epstein provides dozens of games and activities
designed to stimulate creativity and generate innovation in the
workplace.
Dr. Epstein describes the scientific principles of creativity that
underlie the games, and how these principles can be applied to tasks
like problem solving, new product development, and marketing. Timely and
innovative, The Big Book of Creativity Games is the ideal book for
managers to turn to whenever they need:
Games that are easy to lead and fun to play
Exercises that go far beyond standard brainstorming techniques
Innovation jump-starters for team meetings and work groups