Using a wealth of anecdotes, data from academic literature, and original
research, this very accessible little book highlights how we all
struggle to cope with the maelstrom of choices, influences and
experiences that come our way. The authors have slogged through piles of
dry research papers to provide many wonderful nuggets of information and
surprising insights. For example: Why is an upside-down red triangle
such a powerful warning sign on the road? What is the best kind of
alibi? What makes the number 7 so special? Why is it better to whisper
words of love into the left ear? Will that recent marriage last? Why is
it that the French eat snails but not slugs? The reader will discover
the amazing tools and shortcuts that millennia of evolution have built
into our brains. And this knowledge is power! Knowing more about how the
human mind connects the dots helps us understand why decision-making is
so tricky. With insights from evolutionary psychology, we become better
equipped to understand ourselves and others and to interact and
communicate more effectively.