For bear lovers and advertising buffs alike, collectors and
non-collectors, this book is a must; it is destined to become the
definitive reference work on bears that advertise products. With more
than 500 previously unpublished color photographs, this
first-of-its-kind book spotlights bears used to entice us to purchase
products. More than three dozen collectors have shared their bear
treasures of great diversity, from expensive limited editions to easily
affordable bears found hibernating at flea markets and thrift shops. The
bears advertise readily recognized trademarked products and appear on
signage and packaging, as well as bearly edible foods and other beary
good stuff. This comprehensive look into the what, where, and how of
advertising bears is sure to include your favorites.