The Bare Bones of Advertising Print Design is an ideal handbook for
beginning designers and students of advertising design/layout and
desktop publishing. Robyn Blakeman dissects the creative process one
piece at a time, giving a step-by-step guide to the use and design of
advertising in both magazines and newspapers. This friendly, concise,
and well-illustrated book is an invaluable resource that new designers
and ad design students will refer to time and again for tips on creative
and effective print ads.