Tim Wu

(Author)

The Attention Merchants: The Epic Scramble to Get Inside Our HeadsPaperback, 19 September 2017

The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Qty
1
Turbo
Ships in 2 - 3 days
Only 2 left
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
432 pages
Language
English
Publisher
Vintage
Date Published
19 Sep 2017
ISBN-10
0804170045
ISBN-13
9780804170048

Description

****From the author of the award-winning The Master Switch, who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
**
****"Dazzling." --Financial Times
**
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.

Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.

Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Product Details

Author:
Tim Wu
Book Format:
Paperback
Country of Origin:
US
Date Published:
19 September 2017
Dimensions:
20.32 x 13.21 x 2.54 cm
ISBN-10:
0804170045
ISBN-13:
9780804170048
Language:
English
Pages:
432
Publisher:
Weight:
408.23 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.