A comprehensive guide for both emerging and mid-career artists to
pursue a career in the visual arts.
Providing real-life examples, illustrations, and step-by-step exercises,
Battenfield offers readily applicable advice on all aspects of the job.
Along with tips on planning and assessment, she presents strategies for
self-management, including marketing, online promotion, building
professional relationships, grant writing, and portfolio development.
Each chapter ends with an insightful Reality Check interview, featuring
advice and useful information from high-profile artists and
professionals.
The result is an inspiring, experiential guide brimming with
field-tested techniques that readers can easily apply to their own
career.