In My Theory of Infinite Wealth, Len Gaby shares a lifetime of
business experience and recounts how his decisions to follow roads less
traveled resulted in the transition from impressionable employee to
seasoned manager to corporate executive and to adventurous entrepreneur.
With his wife Debbie, he built a business in which the service model was
based upon what they believed were essential components...and ways they
could differentiate and position their business.
Len recounts the challenges and obstacles he faced and what it took to
not only overcome them but find the true lessons in adversity and
obstacles. He shares interesting and valuable stories (peppered with
sidebars that amusing and amazing) from a lifetime in retail sales
operations and explains how those experiences and choices led to the
launch of a business that catapulted Debbie into the spotlight as the
face and voice of a new kind of retailer. They were decisions and
strategies that would later attract the attention of one of the largest
retailers in the country... a company that would eventually buy theirs
and continue the work they pioneered related to customer experience,
shopping environment, and building a team of employees and managers that
plays to win.
And winning -- in Len Gaby's world -- was creating an experience that
was so unique that it became the tipping point, the element that
differentiated his company and its core values that positioned his
company for a future he never imagined.
