Three acknowledged experts in search engine optimization share
guidelines and innovative techniques that will help you plan and execute
a comprehensive SEO strategy. Complete with an array of effective
tactics from basic to advanced, this third edition prepares digital
marketers for 2016 with updates on SEO tools and new search engine
optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO
practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEOâ s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Googleâ s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http: //www.artofseobook.com) for FAQs and to
post your own burning questions. Youâ ll have access to special offers
and discounts on various SEO tools and services. You can also get
exclusive access to instructional videos related to the concepts in the
book by sending an email to bonuses@artofseobook.com.
