Three acknowledged experts in search engine optimization share
guidelines and innovative techniques that will help you plan and execute
a comprehensive SEO strategy. Complete with an array of effective
tactics from basic to advanced, this fourth edition prepares digital
marketers for 2022 and beyond with updates on SEO tools and new search
engine optimization methods that have reshaped the SEO landscape.
Novices will receive a thorough SEO education, while experienced SEO
practitioners get an extensive reference to support ongoing engagements.
- Learn about the various intricacies and complexities of internet
search
- Explore the underlying theory and inner workings of search engines and
their algorithms
- Understand the interplay between social media engagement and other
factors
- Discover tools to track results and measure success
- Examine the effects of key Google algorithm updates
- Consider opportunities for visibility in mobile, local, vertical,
social, and voice search
- Build a competent SEO team with defined roles
- Gain insights into the future of search and internet discoverability
