We all know people who are incredibly persuasive. In this concise book
the philosophy of persuasion is parsed in 38 subtle rules that will give
you the magic formula to achieve success in work and life. Find out when
to: - Counter bad arguments with bad arguments / - Claim victory despite
defeat / - Anger your opponent / - Lying is permitted. AC Grayling has
edited Arthur Schopenhauer's posthumous work for the modern reader and
provided additional notes of his own. Schopenhauer, eclipsed at
university by Hegel (whom he thought a fraud) made the topic of this
book the study of a lifetime.
* 'Keep this delightful essay at your side.' Mary Warnock, Observer
* 'An instruction manual no one can afford to be without.' New
Statesman
* 'Drily witty.' Alain de Botton, Sunday Telegraph
* 'Caustically witty.' John Shand Spectator
* 'Warmly recommended.' Isabelle Hilton, BBC Radio 4