In just half a century of growth, the art fair industry has transformed
the art market. Now, for the first time, art market journalist Melanie
Gerlis tells the story of art fairs' rapid ascent and reflects on their
uncertain future. From the first post-war European art fairs built on
the imperial 19th-century model of the International Exhibitions, to the
global art fairs of the 21st century and their new online
manifestations, it's a tale of many twists and turns. The book brings to
life the people, places, and philosophies that enabled art fairs to take
root, examines the pivotal market periods when they flourished, and maps
where they might go in a much-changed world.