The Antiracist Business Book is the first of its kind, as DEI business
coach Trudi Lebrón offers business owners real-life lessons on how to
build, reshape, and re-envision their work to support and repair the
wealth of all people.
The Antiracist Business Book: An Equity Centered Approach to Work,
Wealth, and Leadership is the business book for the modern world.
Trudi Lebrón has spent the last decade working as a DEI and impact coach
for businesses, nonprofits, and entrepreneurs.
And what she learned over that time was that making a lasting change
wasn't about fixing old systems; it was about building a new one. In
this seminal work, Trudi lays out a plan for all businesses, leaders,
entrepreneurs, and coaches to remix business, so that equity and impact
become synonymous with profit and power.
Trudi provides lessons on understanding the long-term impacts of living
in a hyper-capitalist, post-colonial world (aka White People Sh*t) and
an examination of the way we have viewed wealth (whether as an obsession
or an obscenity). She will compel business owners and leaders to rethink
how they do business.
Trudi shares ways to create an antiracist business in a capitalist
system, showing readers:
How to make the shift from toxic capitalism to justice-based
commerce - Trudi has spent years working with corporate leaders,
online entrepreneurs, and mid-level managers on understanding how to
build profitable businesses based on ethical transparency, justice-based
leadership, and equitable business practices. She explains how justice
can be found in a system that places profit above all else, re-imagining
our economic systems not just in theory but in practice.
How to move from the streets to the suites ("-isms" in business) -
Trudi identifies the new form of leadership, which isn't from above but
is built from the trust, creativity, and community usually found in the
streets. As younger generations demand a new world order, the old one is
dying and is being replaced with something remarkably more dynamic,
equitable, and wealth-generating for all.
How to make friends with money - This is for all you activists in
the back row. Money is not the devil. In fact, without embracing and
creating wealth generation, antiracism will always struggle at the
corners of the conversation. In this work, Trudi will help readers heal
their business journey, inviting them to redefine and re-envision their
relationship to wealth.
Unlike any other book on the market, The Antiracist Business
Book takes an antiracist perspective. It applies it to how we are
doing business--at the top, in the middle, and at the bottom, offering
tools for advancement in how we work, earn, and lead. The wisdom inside
this timely and essential book advocates for a new order of business
that creates transparency, opportunity, and disruption. Businesses can
no longer be successful while operating as tools of the status quo.
