The American Dream - Chevrolet Impala 1958-1970 examines the evolution
of the popular Chevrolet Impala from the late 1950s stylish 'specialty'
vehicle to become Chevrolet's best-selling, iconic model in North
America. In addition, this volume focuses on specifications, rarer
performance models, industry facts and figures and optional equipment,
through detailed text, brochure and advertising images, along with
previously unpublished photographs. The important role played by the
Impala for Chevrolet is also examined, as well as GM as a whole from its
top-of-the-line, 'specialty' model status to its broad range of body
styles and mainstream, volume production model status. As the 1950s
ended, the Chevrolet Impala evolved into a status symbol, and added more
and more style, comfort and optional equipment to its ever-increasing
model range. From its similar styling and tri-colour pastel paint
finishes the original Chevrolet Impala was the flashy, stylish sibling
in the line-up, only to eventually return to a more conservative
high-volume, mainstream car.