An insightful new work from the multimillion-copy bestselling author
Sean Covey and the FranklinCovey organization based on their work with
hundreds of thousands of employees and large companies to unveil the
essential disciplines proven to help businesses and individuals realize
their most important goals.
A publishing phenomenon, Sean Covey and the FranklinCovey organization
have become one of the most respected brands in the highly competitive
world of thought leadership in business. In his latest work, Covey lays
out an unprecedented plan for goal-realization that will revolutionize
the way we approach our dreams.
The 4 Disciplines of Execution provides a simple, proven formula for
achieving the goals that every individual or organization needs to
reach. From Marriott to the U.S. Navy, Covey and his team have worked
with more than 200,000 people in hundreds of organizations to improve
performance, identifying and honing four secrets of perfect execution:
Focus on the Wildly Important; Act on the Lead Measures; Keep a
Compelling Scoreboard; and Create a Cadence of Accountability. By
allowing teams to separate those urgent tasks that demand attention
merely to keep a company alive--called the "whirlwind"--from new,
"wildly important" goals that promise to break new ground, these
disciplines empower leaders to accomplish what is by far the most
difficult aspect of creating results: executing a strategy that requires
a change in behavior. Simply put, this is a work that no business,
however small or large, can afford to pass up.
