If you want to accelerate your career development and transform your
skillset, but without the price tag and two-year commitment of the MBA,
this is the book for you. The 30 Day MBA covers the 12 core
disciplines of business: accounting, finance, marketing, organizational
behaviour, business history, business law, economics, entrepreneurship,
ethics and social responsibility, operations management, research and
analysis and strategy. It provides the tools and techniques you need to
seize business opportunities and implement strategies successfully.
Complex concepts are explained in simple and practical terms, helping
you to apply high level concepts to the real-life world of business.
The 30 Day MBA also contains insightful case studies from leading
organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel
Chocolat and Chilango, to help keep you right up-to-the-minute with
current trends and inspire you to explore new concepts. This book equips
you with essential hard knowledge, but also helps you understand how
business and current thinking is shifting in today's turbulent global
markets, and broadens your mind with the knowledge and confidence to
excel in a competitive career.
