This marketing classic has been expanded to include new commentary, new
illustrations, and a bonus book: The 11 Immutable Laws of Internet
Branding
Smart and accessible, The 22 Immutable Laws of Branding is the
definitive text on branding, pairing anecdotes about some of the best
brands in the world, like Rolex, Volvo, and Heineken, with the signature
savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable
Laws of Branding and The 11 Immutable Laws of Internet Branding, this
book proclaims that the only way to stand out in today's marketplace is
to build your product or service into a brand--and provides the
step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most
challenging marketing problems today: branding on the Web. The Rieses
divulge the controversial and counterintuitive strategies and secrets
that both small and large companies have used to establish internet
brands. The 22 Immutable Laws of Branding is the essential primer on
building a category-dominating, world-class brand.