Al Ries

(Author)

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class BrandPaperback, 17 September 2002

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Print Length
272 pages
Language
English
Publisher
Harper Business
Date Published
17 Sep 2002
ISBN-10
0060007737
ISBN-13
9780060007737

Description

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Product Details

Authors:
Al RiesLaura Ries
Book Format:
Paperback
Country of Origin:
US
Date Published:
17 September 2002
Dimensions:
23.11 x 18.8 x 1.78 cm
ISBN-10:
0060007737
ISBN-13:
9780060007737
Language:
English
Location:
New York, NY
Pages:
272
Publisher:
Weight:
371.95 gm

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