The 2004 Presidential Campaign: A Communication PerspectivePaperback, 28 July 2005

The 2004 Presidential Campaign: A Communication Perspective
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Part of Series
Communication, Media, and Politics
Print Length
356 pages
Language
English
Publisher
Rowman & Littlefield Publishers
Date Published
28 Jul 2005
ISBN-10
0742535711
ISBN-13
9780742535718

Description

Presidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from "527" groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires."

Product Details

Book Format:
Paperback
Date Published:
28 July 2005
Dimensions:
21.74 x 14.99 x 1.96 cm
ISBN-10:
0742535711
ISBN-13:
9780742535718
Language:
English
Location:
Lanham, MD
Pages:
356
Publisher:
Rowman & Littlefield Publishers
Weight:
616.89 gm

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