Meet your new global consumer
You've heard of the burgeoning consumer markets in China and India that
are driving the world economy. But do you know enough about these new
consumers to convert them into customers?
Do you know that:
- There will be nearly one billion middle-class consumers in China and
India within the next ten years?
- More than 135 million Chinese and Indians will graduate from college
in this timeframe, compared to just 30 million in the United States?
- By 2020, 68 percent of Chinese households and 57 percent of Indian
households will be in the middle and upper classes?
- The number of billionaires in China has grown from 1 to 115 in the
past decade alone?
In The $10 Trillion Prize, bestselling author Michael J. Silverstein
and his The Boston Consulting Group colleagues in China and India
provide the first comprehensive profile of the emerging middle class,
primed to transform the global marketplace. Already the world's biggest
buyers of cars, mobile phones, appliances, and more, these consumers are
eager for more products and services. In fact, it's estimated that by
2020, consumers in China and India will generate about $10 trillion of
total annual revenue for companies selling to them.
This book explains who these consumers are--what they buy and why, how
they think and shop, and how their needs and tastes are changing. It
takes you into their lives so you can better understand what they want
and what they're looking for.
Only by fully comprehending the forces driving this new generation of
consumers will your company be able to capitalize on the opportunities
their buying power represents. Insightful and backed by rigorous
research, this book takes you inside the hearts and minds of today's
emerging Chinese and Indian consumers--both urban and rural, and across
all income levels--positioning your company to win as the next wave of
global affluence reaches the marketplace.
