A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing
Business Ideas aims to reverse that statistic. In the tradition of Alex
Osterwalder's global bestseller Business Model Generation, this
practical guide contains a library of hands-on techniques for rapidly
testing new business ideas.
Testing Business Ideas explains how systematically testing business
ideas dramatically reduces the risk and increases the likelihood of
success for any new venture or business project. It builds on the
internationally popular Business Model Canvas and Value Proposition
Canvas by integrating Assumptions Mapping and other powerful lean
startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
- Increase the success of any venture and decrease the risk of wasting
time, money, and resources on bad ideas
- Close the knowledge gap between strategy and
experimentation/validation
- Identify and test your key business assumptions with the Business
Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features
practical tips for making major decisions that are not based on
intuition and guesses. Testing Business Ideas shows leaders how to
encourage an experimentation mindset within their organization and make
experimentation a continuous, repeatable process.
