Ivelin Dobrev

(Author)

Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspiresPaperback, 21 January 2021

Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires
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Print Length
104 pages
Language
English
Publisher
Science Factory
Date Published
21 Jan 2021
ISBN-10
3964872628
ISBN-13
9783964872623

Description

Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change

Product Details

Author:
Ivelin Dobrev
Book Format:
Paperback
Country of Origin:
US
Date Published:
21 January 2021
Dimensions:
21.01 x 14.81 x 0.64 cm
ISBN-10:
3964872628
ISBN-13:
9783964872623
Language:
English
Pages:
104
Publisher:
Weight:
145.15 gm

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