Analyzing how tennis turned pro
The arrival of the Open era in 1968 was a watershed in the history of
tennis--the year that marked its advent as a professionalized sport.
Merging wide-angle history with individual stories of players and
off-the-court figures, Greg Ruth charts tennis's evolution into the game
we watch today. His vivid account moves from the cloistered world of
nineteenth-century lawn tennis through the longtime amateur-professional
divide and the battles over commercialization that raged from the 1920s
until 1968. From there, Ruth details the post-1968 expansion of the game
as it was transformed by bankable superstars, a popular women's tour,
rival governing bodies, and sponsorship money. What emerges is a
fascinating history of the economics and politics that made tennis a
decisive, if unlikely, force in the creation of modern-day sports
entertainment.
Comprehensive and engaging, Tennis tells the interlocking stories of
the figures and factors that birthed the professional game.