Innovation principles to bring about meaningful and sustainable growth
in your organization
Using a list of more than 2,000 successful innovations, including Cirque
du Soleil, early IBM mainframes, the Ford Model-T, and many more, the
authors applied a proprietary algorithm and determined ten meaningful
groupings--the Ten Types of Innovation--that provided insight into
innovation. The Ten Types of Innovation explores these insights to
diagnose patterns of innovation within industries, to identify
innovation opportunities, and to evaluate how firms are performing
against competitors. The framework has proven to be one of the most
enduring and useful ways to start thinking about transformation.
- Details how you can use these innovation principles to bring about
meaningful--and sustainable--growth within your organization
- Author Larry Keeley is a world renowned speaker, innovation
consultant, and president and co-founder of Doblin, the innovation
practice of Monitor Group; BusinessWeek named Keeley one of seven
Innovation Gurus who are changing the field
The Ten Types of Innovation concept has influenced thousands of
executives and companies around the world since its discovery in 1998.
The Ten Types of Innovation is the first book explaining how to
implement it.
