William T Horner

(Author)

Television and the Making of Richard NixonPaperback, 14 July 2022

Television and the Making of Richard Nixon
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Print Length
258 pages
Language
English
Publisher
McFarland & Company
Date Published
14 Jul 2022
ISBN-10
1476686637
ISBN-13
9781476686639

Description

While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.

Product Details

Author:
William T Horner
Book Format:
Paperback
Country of Origin:
US
Date Published:
14 July 2022
Dimensions:
22.35 x 14.73 x 1.27 cm
Genre:
20th Century
ISBN-10:
1476686637
ISBN-13:
9781476686639
Language:
English
Location:
Jefferson
Pages:
258
Weight:
340.19 gm

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