Graham Smith

(Author)

Telemarketing Kills KittensPaperback, 8 July 2018

Telemarketing Kills Kittens
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Print Length
98 pages
Language
English
Publisher
Lulu.com
Date Published
8 Jul 2018
ISBN-10
0244697868
ISBN-13
9780244697860

Description

This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.

Product Details

Author:
Graham Smith
Book Format:
Paperback
Country of Origin:
US
Date Published:
8 July 2018
Dimensions:
21.59 x 21.59 x 0.64 cm
ISBN-10:
0244697868
ISBN-13:
9780244697860
Language:
English
Pages:
98
Publisher:
Weight:
258.55 gm

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