This second edition of the critically acclaimed core textbook provides
students from technology and science based backgrounds with the
theoretical knowledge and practical skills required to transform
innovative ideas into commercially viable businesses for profit or
social ends. Blending theory, policy and practice in a manner that is
accessible to readers with little prior knowledge of business
commercialisation, it offers a framework for understanding the
entrepreneurial process for technological ideas. The book provides
students with comprehensive guidance on the specialized field of
'technopreneurship'. It provides the tools and frameworks required for
managing, commercialising and marketing technological innovation. With
real life examples and case studies from a range of countries and
industries, it will equip students with the understanding required to
successfully launch their product.
This text caters for undergraduate and postgraduate students studying
technology entrepreneurship modules on engineering, science and
computing technology programmes.
New to this edition:
-All chapters updated to reflect the evolution of theory and practice in
the field
-New cases on digital entrepreneurship, growth and scaling
-Extended geographical coverage of case studies
-Entrepreneurial practices updated to include recent research
-Strategic context of business models, business growth and scaling,
digital entrepreneurship, entrepreneurial marketing, organization design
and crowdfunding developed and updated.
