Using numerous real-life examples from global technology corporations,
and with a foreword from Tim Curran the Chief Executive Officer of the
Global Technology Distribution Council, Technology Distribution
Channels explores the chain that makes technology products and
services available for market and explains how to make the most of each
step of the process. By defining the role and significance of the
various partners involved, including distributors, wholesalers and
final-tier channel players, it provides a clear understanding of the
entire go-to-market process, whilst also explaining channel partners'
business models and how to engage with them for effective market access.
Technology Distribution Channels covers both the tactical and
strategic dimensions of channel economics as well as containing
information on accessing and servicing markets and customers,
controlling brands, integrating web and online channels, building the
value proposition and creating differentiation.
As the only approved text book for the Global Technology Distribution
Council's Accreditations, Technology Distribution Channels contains
expert guidance for both the Certificate and the Diploma programs.
Comprehensive and clear, Technology Distribution Channels provides
readers with the knowledge needed to improve their business model to
ensure maximum market exposure and successful product delivery.