Technology-as-a-Service Playbook defines the tactical and strategic
plays technology companies must run to build a profitable subscription
business. Whether you are a pure-play cloud company or a traditional
technology provider making the pivot to the cloud, this book will help
guide your decision-making and execution around the "as-a-service" model
to put your company on a path to profitable growth.
This cloud-driven journey will affect every part of the organization.
How offers are designed, built, marketed, sold, and serviced will all
need to change. And these transformations are not limited to OEMs--they
will also directly impact the vast network of channel partners. After
all, it's not just about building recurring revenue, it's about building
PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the
road map to the next-generation tech business model.