This book presents research in business discourse and offers pedagogical
approaches to teaching business discourse in both classroom and
consultancy contexts that address the key issues of dealing with
different types of learners, developing teaching materials and
evaluation. Drawing on the authors' extensive experience of researching
business discourse from a variety of different perspectives including
pragmatics, discourse analysis, rhetoric, and language for specific
purposes, it demonstrates how these approaches may be applied to
teaching. Each chapter includes a list of additional readings, together
with a number of practical tasks designed to help readers apply the
materials presented. Case studies are used throughout the book to
illustrate the concepts, thus equipping readers with a set of research
tools to extend their own understanding of how language and
communication operate in business contexts, as well introducing them to
a variety of research-based ideas that can be translated easily into a
classroom setting. The book is cross-cultural in scope as it includes
perspectives from a range of different contexts. It represents a
significant advance in current literature and will provide a valuable
resource for students and scholars of applied linguistics, business
communication, and business discourse, in addition to teachers of
Business English.