Jim McCann has spent his career talking. For McCann, the founder and CEO
of the world's largest florist, 1-800-Flowers.com, being open and ready
to speak to a variety of audiences is his most powerful leadership tool.
In Talk Is (Not!) Cheap, McCann illustrates how the art of
conversation leadership--the process he developed to engage others and
create forward momentum in the workplace--can be used to inspire,
innovate, and win. Using a blend of how-to and insightful personal
stories, this book argues that the gift of gab may just be the most
critical (and undervalued) skill set in today's workplace.
Lessons include how to overcome hesitation when diving into conversation
with strangers and knowing when to just "shut up and listen!" McCann's
practical advice comes from twenty years of experience as the voice of
small business, and from meeting and exchanging ideas with other
influential business leaders around the world.
Whether you're interacting with customers, pitching new business to a
client, or seeking to be heard within your own company, Talk Is (Not!)
Cheap will strategically transform the way you communicate and listen.
With McCann as your guide, this important book will teach you how the
art of conversation leadership can improve and joyously change your
life.
