Everything a working parent needs to take care of themselves while
balancing home and work. It will help them identify what they need most
to feel happy, healthy, and less stressed; make decisions that align
with these priorities; and manage the feelings that come with these
choices.
- Provides practical tips and advice for both working mothers and
fathers for how they can take care of themselves while juggling home
and work.
- Includes a mix of recognizable experts with new voices to give readers
a variety of angles and guidance.
- Includes real-life examples that readers can relate to and see that
they're not alone in their struggles.
- Provides a quick reading experience with highlighted tips and summary
boxes for the busy parent.
Audience
- Sleep-deprived, stressed out working parents who feel as though they
are letting everyone--colleagues/boss, family, and themselves--down
every day. This includes both mothers and fathers, and parents who
are in all stages of their lives--from those juggling young children
and babies to folks who are handling the teenage years and beyond.
This is for people of all family structures (married, unmarried,
partnered, living in multigenerational homes), and for both knowledge
workers and those earning hourly wages.
- A secondary audience would include folks who are considering becoming
parents or who are expecting their first kid, and there could be a
third smaller audience of childless bosses or administrators (HR) who
are trying to better understand what their employees are up against.