Tactical SEO is a practical guide to understanding the
opportunities, challenges and overlooked potential that SEO can bring to
any webpage or website. It challenges the plethora of technical, process
driven and time sensitive best practice SEO guides, and gives readers
insights into the big picture value that can be derived from
understanding the underlying principles of SEO. Clear and inclusive in
tone, Tactical SEO offers proven tactics to follow that are built
around the core principles of optimization, and that therefore stay
consistent in spite of continually evolving digital technologies.
Including many real world case studies and examples, Tactical SEO
gives readers a framework to cultivating their own SEO capabilities.
This framework can be applied in any online business, regardless of
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Exploring core concepts such as the Google ethos, ripple creation and
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help marketing professionals and students become experts in this
essential field.