Research Paper (undergraduate) from the year 2010 in the subject
Instructor Plans: Gastronomy / Hospitality / Tourism, course: -,
language: English, abstract: The present study is based on exploring the
link between online branding and tourism destination's promotion. From
the last two decades, the online media(s) and internet tools
contributing enormously in promotion of products as well as services.
With the advent of globalization, the service sector also upgraded and
the world-class customers are emerged. Henceforth, the promotion of
tourism destination by using the online media(s) has drawn extensive
attention with ample amount of opportunities. The strategic role played
by internet and online technologies in the promotion of tourism
destinations across the globe has been catching the attention of
researchers to fully explore this segment and utilizing it to earn the
desired results. The overall process of online branding contributes in
the worldwide promotion of tourism destinations' and ultimately it helps
to secure the sustainable competitive advantage. There are several case
studies of the tourism destinations which preferred and utilized the
latest online technologies as their main conduit to promote and nourish
their destinations to reach their potential markets and able to promote
it and also creating the wider scope for future online branding
strategies. The findings of the study suggesting also considered the
online branding strategies along with traditional methods of destination
branding.
