In a broad sense design science is the grammar of a language of images
rather than of words. Modem communication techniques enable us to
transmit and reconstitute images without needing to know a specific
verbal sequence language such as the Morse code or Hungarian. Inter-
national traffic signs use international image symbols which are not An
image language differs specific to any particular verbal language. from
a verbal one in that the latter uses a linear string of symbols, whereas
the former is multidimensional. Architectural renderings commonly show
projections onto three mutually perpendicular planes, or consist of
cross sections at different altitudes capable of being stacked and
representing different floor plans. Such renderings make it difficult to
imagine buildings compris- ing ramps and other features which disguise
the separation between and consequently limit the creative process of
the architect. floors, Analogously, we tend to analyze natural
structures as if nature had used similar stacked renderings, rather
than, for instance, a system of packed spheres, with the result that we
fail to perceive the system of organization determining the form of such
structures.